The name is the method
Amazon punishes ads and promotions the same way it punishes inventory: when they run out of rhythm with each other.
Deal weeks demand ad surges of 50 to 150 percent, then a starved budget exhausts by mid-morning and the deal you paid for goes invisible. Coupon fees were rewritten three times in thirteen months - a flat fee became five dollars plus a percentage, and above a roughly twenty-two dollar price it quietly costs more than it used to. A mistimed run of deals can turn into your new permanent reference price. And Amazon optimizes within the data and objectives available to its system - we manage against your broader commercial guardrails, and we stay accountable for the decision.
We learned this managing both levers together in full-service work: ads and promotions are one steering problem, not two. Run them on separate clocks and each one punishes the other.
The name is the method - one rhythm, held to the commercial guardrails you set.
Built by the operators at TESMO
AdCadence is a flat-fee Amazon PPC and promotion management service for growing Seller Central brands under $5M - never a percentage of your ad spend, fixed within a published tier, run by the operators at TESMO.
TESMO is an Amazon channel management agency for premium consumer brands, operating full-service agency, modular, and merchant (Agency + Retail) models. Los Angeles, since 2008.
TESMO has run premium brands' Amazon channels since 2008 - advertising and promotion work that was always part of broader, full-service engagements. Many smaller brands don't need full channel management; they need the weekly ad and promotion work run well, on a rhythm. AdCadence separates that discipline from the full-service scope: built from the engines, playbooks, and Amazon operating experience developed inside TESMO, delivered by a dedicated team under TESMO's operating standards. Enterprise accounts, Vendor Central, and shared-account structures stay with TESMO.
Engines for consistency. People for judgment.
Our engines do the heavy analysis every week and flag what changed - ad automation with a human on every commit. A named account lead reviews the exceptions, makes the calls the software can't (which products to defend, when a launch needs a lower ROAS tolerance, how a deal week should be funded), and writes every change to the ledger.
Automation creates consistency; a named person remains accountable for the account. We never ship a change unread.
Book a 20-minute fit check
We confirm your tier, check the fit, and show you the month-1 audit we'd build. No percentage of your spend. No setup fee.
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