The weekly work, run to your guardrails
Onboarding is fast, not trivial. Then every week our engine drafts the changes worth making, a human reviews each one against your commercial guardrails, and it ships - all logged.
The Commercial Guardrail Pack
Onboarding is fast, not trivial. We connect to your ad account and run a 45-minute commercial guardrail session - then the first weekly cycle begins within days. This is the onboarding object we build with you, and manage to every week.
Each SKU gets a role, we capture your margin bands, note your inventory exceptions, agree your advertising objectives, map your promotion calendar, and set the approval matrix. That's what makes managing to your commercial context real - ad data alone doesn't know your margins, your inventory, or which products to defend.
Establish context, stabilize, optimize, prove
Establish the operating context
Connect accounts, collect guardrails, classify SKU roles, review margin bands and inventory exceptions, map promotions, set approval thresholds, and complete the baseline diagnostic.
Stabilize and clean up
Address obvious structural waste, correct budget pacing, fix coverage gaps where strategically appropriate, organize branded and nonbranded roles, and begin the change ledger.
Optimize within the guardrails
Refine targets, test allocation changes, coordinate the next promotion window, and compare against the baseline.
Prove the operating system
Show the cumulative change record, summarize which guardrails were held or intentionally flexed, review contribution and coverage changes, and make the renewal decision.
Nothing runs unread
Six steps, every week. The engine does five of them; a human owns the one that carries the accountability - the review against your guardrails.
Pull
The engine pulls your account
Draft
Changes worth making, drafted
Review
A human checks each against your guardrails
Commit
Routine changes ship; big calls escalate
Ledger
Every change logged with the reason
Brief
A short async brief in your inbox
The judgment layer is the point.
Routine moves stay on-strategy automatically; the human brings the commercial context Amazon's system doesn't have and isn't accountable to. Amazon optimizes within the data and objectives available to its system - we manage against your broader commercial guardrails, and we take responsibility for the call.
A log of what we did, not a promise about ROAS
You get a running record of every change and why. Routine work is committed inside your mandate; anything past it stops here and waits for your call.
Managed toward guardrails, not a single number
We manage your account toward agreed commercial guardrails and document every material exception - not a single TACoS cap, and never a ROAS guarantee.
- A total-account TACoS range
- Branded vs nonbranded allocation
- Launch exceptions
- SKU margin and contribution bands
- Inventory constraints
- An account budget range
- Promotion and event flex rules
- Explicit strategic exceptions
A falling sales denominator can push TACoS over a single cap even when ads are well managed; a growth phase may want higher TACoS; a launch needs lower ROAS tolerance. A range plus documented exceptions is more honest - and more defensible - than one number.
A bounded mandate, not a blank check
Speed on the routine work, your sign-off on the moves that carry real consequence.
We execute automatically, within your guardrails
- Routine bid changes
- Budget-pacing changes within the agreed range
- Negative-keyword additions
- Search-term harvesting
- Pausing clear waste
- Standard campaign maintenance
- Inventory-related throttling
- Small allocation shifts
We ask first
- Large budget increases
- New campaign strategies outside the agreed plan
- Major branded / nonbranded reallocations
- Launch-investment exceptions
- New promotion participation
- Material price changes
- Creative changes
- Any decision with inventory or margin consequences beyond the agreed thresholds
One steering problem, one team
Deal weeks demand ad surges; a starved budget goes invisible by mid-morning. We run the promo calendar on the same rhythm as the ads, across the whole event window.
Pre-event readiness
Inventory check, reference-price and fee review, calendar locked.
Budget & bid plan
Ad surge staged so the budget doesn't exhaust by mid-morning.
Window monitoring
Deal window watched and steered in real time on the higher tiers.
Post-event readout
Incrementality read honestly - pre and post lift, not a vanity number.
Coupon fees were rewritten repeatedly, and a mistimed run of deals can reset your reference price. Coordination is included at every tier; depth is tier-gated, and the boundary is published on the pricing page.
First, tell us the shape of the account
Three quick questions confirm the likely tier - or whether the account belongs with TESMO. If it's a fit, you'll add your details and pick a time. The fit check itself is a 20-minute call.
This looks like a TESMO full-service fit
This account is better suited to TESMO's full-service team - enterprise, Vendor Central, and shared-account structures are handled there. It's a better fit, not a rejection.
Go to tesmollc.com →You probably don't need us yet
You don't need us yet. At that level your own time or a good tool will do - come back when your spend is big enough that managing it pays for itself. We'd rather send you away honestly than sell you a service you can't yet use.
Pick a time for your fit check
Your details are in. Choose a 20-minute slot and we'll confirm your tier and walk through the month-1 audit we'd build.
Before you ask
How does onboarding work?
You grant us access, then we run a 45-minute commercial guardrail session - SKU roles, margin bands, inventory exceptions, objectives, your promo calendar, and the approval matrix. No data-export project. Your first weekly cycle runs within days, and the full 90-day journey (establish context, stabilize, optimize, prove) is above.
What can you change without asking me?
Routine work stays inside your guardrails - bid changes, budget pacing within the agreed range, negative keywords, search-term harvesting, pausing clear waste, standard maintenance. We ask first for large budget increases, new campaign strategies, major reallocations, launch-investment exceptions, new promotion participation, material price or creative changes, and anything with inventory or margin consequences beyond the agreed thresholds. It is published as our approval matrix.
What are the commercial guardrails?
A short scorecard we set with you at onboarding: a total-account TACoS range, branded vs nonbranded balance, launch exceptions, SKU margin bands, inventory constraints, a budget range, promotion flex rules, and any strategic exceptions. We manage to those and document anything material that falls outside them - that is the accountability, not a single number.
What tools do you use - do I have to switch?
No. We bring our own engines and run on your existing access - your ad console and whatever analytics you already have. You do not migrate tools or rebuild campaigns to start.
Can I cancel?
After the 90-day initial engagement, any time - cancel before the next billing period. No post-cancellation charges.
What size brand is this for?
Brands under $5M in Amazon revenue, spending roughly $8K-$60K a month on ads, selling 3P on Seller Central. If you are spending well under that, you likely do not need us yet - we will tell you honestly.